We’re often asked what’s the difference between social media marketing and management or social targeting ads.
They are two different things, but they both help businesses grow with their marketing and design, talent and technology.
Paid social media marketing is when a company pays someone to post or promote their content. Organic social media marketing is when a company posts or promotes their content organically, without receiving payment. Paid social media management is when a company hires a social media manager. To help manage their social media accounts and promote their content. Organic social media management is when a company manages their own social media accounts. And posts or promotes their content organically.
In the SEO world, when someone types in a keyword. They’re thinking about all the ways they can get traffic to their website. A common way people do this is through paid search.
What is SEO?
Well, there’s also something called search engine optimization on Google. That’s organic search and for that you need to optimize your website. You need to build continual content. Some outreach is needed through social media and mailing lists. To get your site in front of people who are potential customers.
You need to really have a strategy in place to get to the top of search organically for your site and to stay there. Well, in the social world it’s much the same. If you want to be seen as the top choice you need to make sure that you’re engaging with your followers and following the right people.
This is paid social. So paid social means you can pick your demographics. Pick your targeting and based on your budget and your targeting, your ads can become visible to people instantly and you can start seeing the results come through. You can also see detailed insights about your audience. Including where they are, what they’re doing and what they’re interested in.
What is Social Media Marketing and Management?
Social media management is an approach where you outsource your content creation and distribution to an agency. This is done in order to free up your time to focus on other aspects of your social media marketing.
The most important thing you can do to grow your follower base is to be engaged with your community. Making genuine connections and being vocal about your passions will help you develop a following that is interested in what you have to say.
That following is a long term strategy that will take a lot of time to reap the rewards. There are many benefits to being a part of this group, but it’s not something that you can do overnight.
Can followers attract business?
In other words, if you start using social media marketing and management tools. In the first few months of your company’s existence, you may not have a lot of followers, but over the course of a year, you could have a large following that helps generate a lot of business for your company.
A social marketing campaign that is short-term in nature but more effective than a long-term investment is what is being referred to as a ‘short-term program’. This type of campaign is more affordable, but it can only produce short-term results.
Which one is better?
That’s a difficult question to answer, as they both have their own pros and cons.
It’s always important to invest in both your Social Media Marketing and Social Media Management. If you neglect one side, you’ll likely suffer in the long run.
Just as in the search engine world. If you want to rank high for certain keywords in paid and organic search results, you’ll want to rank well in the top two or three listings for those keywords. This will often result in your page being displayed on the first page of results for those keywords.
That’s going to lead to the best results. In the social world, you want to be visible to people and building your brand and your brand awareness to those who may have never heard of you through targeted social ads.
Will I see immediate results?
There’s a lot of money to be made in the world of online marketing and advertising. These days, it’s easier than ever to start a campaign and get results. And, if you have a budget to work with, there are a variety of great, cost-effective ways to get your message out there.
To have a successful online business, you need to be building a following and establishing social proof. The more people that see that you’re successful and engaging with your community, the more likely they are to trust you and purchase your products or services.
The moral of the story is that social marketing and advertising can be short-term and costly, but you can get visible results right away.
Social media management is a more long-term investment but can yield huge results over time. Paid and organic social media are both work the same way in terms of results.
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